Leonard Nimoy, an actor not without charm (actually he's one of my favorites, it's only logical...) made lots of money while convincing some people there are aliens and he he was one of them. Then, "bothered" by those people to whom he had to explain too many times he was not, we made some money writing a book called: "I Am Not Spock!" Actually i don't want to google this right now to verify, i hope i am remembering right.
The French even have some words for what he's done, selling himself à la hausse et à la baisse.
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